Skip to content
brandmy bicycle Claim your slice
Down tube, lower$1,233Down tube, upperTop tube, rearTop tube, frontSeat tube, lowerSeat tube, upperHead tubeSeat stayChain stayFork crownFork bladeFork cargo mountSeatpostStemCrank armFront rim, upperFront rim, lowerRear rim, upperRear rim, lowerFront tyre wallRear tyre wallHandlebarSaddleBottle

The mountain bike · 24 zones open

Your logo.
Off the tarmac.
Forever.

Do not stop at the city limits.

Entry$111Top zone$1,233

Down tube, upper is lit on the frame: 18 × 8 cm, 11.8% of the bike.

Take it for $1,233

Scott Addict Gravel RC, a $10,439 gravel bike. Mountain passes, forest tracks, village roads and gravel that has no name. Your logo goes where no billboard has ever stood. $10,439 still open, one payment, for the life of the bike.

Price ladder

$111 to $1,233

Pick a rung and the price lands on that panel of the frame. Drag the bike to look around.

$0 of $10,439 claimed
0%

Hits $10,439 and the board closes forever. If it never fills, every backer is refunded in full.

The ride, not a render

This is where it goes after dark.

The same bar, hours from a city, lit by nothing but its own lamp. Out here your logo is the only advert on the road, and it is moving.

Put your logo in this frame

The actual bike

Scott Addict Gravel RC, a $10,439 gravel bike.

Addict Gravel HMX carbon, SRAM RED XPLR AXS, Fulcrum Sharq carbon wheels, 45 mm tyres. Same maker, size M, listed at 8,999 euro by Scott in Germany. Look the bike up before you put a logo on it.

See it on scott-sports.com (opens in a new tab)

24 zones

Every surface a loaded gravel bike sells.

24 of 24 still open, from $111. No price list was typed by hand: each zone costs what its print area and its share of the road are worth. Claim them all and the bike carries $10,439, which is what closes the $10,439 board.

Frame

12 open

Down tube, upper

18 × 8 cm

Open

A gravel down tube is built fat to survive stone strikes. It is the largest flat panel on the bike.

$1,233 11.8% of the bike
Take this zone

Down tube, lower

18 × 8 cm

Open

The half the front wheel throws dirt at. Laminated vinyl, so it comes back clean at every wash.

$1,233 11.8% of the bike
Take this zone

Top tube, front

15 × 4.5 cm

Open

A sloping gravel top tube sits high at the front. It is at eye level at every trailhead.

$489 4.7% of the bike
Take this zone

Top tube, rear

13 × 4.5 cm

Open

The panel next to the bag mounts, where the rider looks down on every climb.

$424 4.1% of the bike
Take this zone

Seat tube, upper

11 × 4 cm

Open

Straight behind the rider, above the mud line, framed by the dropped stays.

$290 2.8% of the bike
Take this zone

Seat tube, lower

9 × 3.5 cm

Open

Inside the main triangle, next to the tyre clearance a 45 mm gravel tyre needs.

$208 2% of the bike
Take this zone

Head tube

8 × 6 cm

Open

The gravel head tube is taller than a road bike head tube, so this badge panel is a full centimetre deeper.

$316 3% of the bike
Take this zone

Seat stay

16 × 2.5 cm

Open

Dropped and slim so the frame can flex over washboard. A long strip made for a wordmark.

$224 2.1% of the bike
Take this zone

Chain stay

18 × 3.5 cm

Open

Gravel chain stays run 425 mm, longer than a road bike, and carry a protector plate. More panel, lower down.

$374 3.6% of the bike
Take this zone

Fork blade

13 × 3.5 cm

Open

The first part of the bike to reach anywhere. Wide enough here to take a full name, not initials.

$285 2.7% of the bike
Take this zone

Fork crown

6 × 3 cm

Open

A compact mark above the tyre, dead centre in every head-on shot.

$113 1.1% of the bike
Take this zone

Fork cargo mount

11 × 5 cm

Open

The three-bolt cargo plate on the fork leg. No road bike has this panel; a bikepacking fork does.

$326 3.1% of the bike
Take this zone

Wheels

6 open

Front rim, upper

24 × 4 cm

Open

A 42 mm deep carbon gravel rim. Deep enough to carry a full band, and it never stops turning.

$664 6.4% of the bike
Take this zone

Front rim, lower

24 × 4 cm

Open

The second band on the front wheel, opposite the first.

$664 6.4% of the bike
Take this zone

Rear rim, upper

24 × 4 cm

Open

The wheel anyone riding behind on a fire road watches for hours.

$664 6.4% of the bike
Take this zone

Rear rim, lower

24 × 4 cm

Open

The second band on the rear wheel, opposite the first.

$664 6.4% of the bike
Take this zone

Front tyre wall

20 × 3.5 cm

Open

A 45 mm tyre has a sidewall you can actually print on. Hot-patched, so it survives the mud it makes.

$530 5.1% of the bike
Take this zone

Rear tyre wall

20 × 3.5 cm

Open

The same sidewall on the driven wheel, the one that digs into every loose climb.

$530 5.1% of the bike
Take this zone

Cockpit

4 open

Handlebar

16 × 3 cm

Open

42 cm across the tops, 49 cm at the drops. The flare turns this panel outward, straight at the camera.

$269 2.6% of the bike
Take this zone

Stem

7 × 3 cm

Open

The plate under the rider for every hour of a long day out.

$111 1.1% of the bike
Take this zone

Saddle

10 × 3 cm

Open

The side of the saddle, level with anyone sitting on the wheel behind.

$158 1.5% of the bike
Take this zone

Seatpost

8 × 3.5 cm

Open

A long run of exposed post above the frame, clear of everything around it.

$148 1.4% of the bike
Take this zone

Finishing kit

2 open

Crank arm

14 × 2.5 cm

Open

It turns for every metre climbed. Impossible to miss in video.

$185 1.8% of the bike
Take this zone

Bottle

8 × 8 cm

Open

A full wrap bottle, refilled at village fountains where nobody has ever seen an advert.

$337 3.2% of the bike
Take this zone

Who owns the mountain bike

This board lives here forever, while the bike is somewhere with no signal.

$0 claimed · $10,439 left

Every sponsor on the bike, what they paid and their share.
# Sponsor Paid Share of the bike Claimed
1 + Your logo here $10,439 left 100% now?

One sponsor per zone. Take a second open zone any time to grow your share. Cheapest zone still open: $111.

See the full board on both bikes

24 of 24 still open

Pick your panel while the gravel board is still open.

Every zone is sold once and then it is closed. Pick the one you want, watch your logo land on it before you pay a cent, and it stays on the frame for the life of the bike.

Nothing has been claimed yet, so every panel on the bike is still free to pick. The cheapest one still open is $111.

The story

It gets stuck on. It climbs. It never comes off.

A billboard that climbs, where advertising has never reached.

01

You pick

A zone on the gravel bike and a number. Your claim is your share of the frame, and the zone sets its own floor.

02

It gets printed

Real vinyl, cut and laminated by a sign shop, stuck on carbon. Not a render. It goes on once the board fills.

03

It rides

Mountain passes, forest tracks, village squares with one cafe, and your logo on the frame through all of it.

04

It stays

No monthly campaign, no renewal. The logo stays on the bike until the bike itself retires.

Questions

The real ones.

Is this real? +

Yes. One Scott Addict Gravel RC, a real printed vinyl wrap, ridden outdoors for real. The board on this page shows every sponsor who paid and which zone they hold.

What am I buying? +

One zone on this bike, printed in vinyl, and the share of the frame that zone is worth. Every zone has its own print size and its own price, worked out from its area and how much of the road sees it.

Why is there a second bike? +

Because the two of them do not go to the same places. This board is the gravel bike: Mountain passes, forest tracks, village roads and gravel that has no name. Your logo goes where no billboard has ever stood. The road bike is a separate board with its own zones, its own prices and its own $15,079 goal. Nothing carries across, and each board is refunded on its own.

For how long? +

For the life of the bike. There is no monthly fee and no renewal. The vinyl goes on and stays on until the bike is retired or destroyed.

Can I take more than one zone? +

Yes. Each zone holds one sponsor, so a second zone is a second claim at that zone's own price. You can take zones on both bikes; each one shows on its own board with its own share.

What if the $10,439 never fills? +

Everyone on this board is refunded in full. The goal either fills and the board closes forever, or it does not and nobody pays for a half-finished billboard. The two bikes are settled separately.

Can my artwork change? +

Once per reprint, yes. Send the replacement to info@brandmybicycle.lol and it goes on at the next wrap refresh, as long as it is your brand and not someone else's.

How do you get my logo? +

You upload it in the claim form, before you pay. Pick a PNG, JPEG, SVG or WebP and it lands on the bike in the preview straight away, so you see the real thing in your zone. That file is what gets cut and printed. Skip the upload and the name you typed is printed as text instead; you can still send artwork to info@brandmybicycle.lol afterwards.

Why a bike and not a billboard? +

A billboard stands still and gets ignored. This one moves at eye level through passes, forests and villages that have never carried an advert, and it does not stop.

One gravel bike.
Then it is over.

$10,439 closes this board forever. Miss the goal and every backer gets a full refund. There is no second gravel bike.

Claim your slice

Want the other one instead? Scott Foil RC Ultimate, $15,079 board